How video marketing and staging go hand in hand…

by valheisey

Video Marketing and Staging Go Hand in Hand

Video Marketing and Staging Go Hand in Hand

Video marketing and staging go hand in hand and I will illustrate this with a story you may find interesting and helpful.

First, I want to invite you to read my post on my breakthrough into video marketing. You can read it HERE where I talk about what equipment I use to make my videos and the software programs I use to upload and edit them. You may have already read it if you have been following my blog.

But in this post, I want to point out some things you can do to improve your videos, starting with staging.

What is staging?

Staging is the deliberate act of making things look appealing to the eye. It is a marketing tool used by professional stagers and real estate agents to prepare a home to be sold for top dollar and in the quickest time possible.

Before I move to Florida, I lived in Lancaster, Pennsylvania. My family and I lived in a house for 16 years while the kids went to school. All the while during those 16 years, we continued to improve the home with landscaping, a koi pond, a finished basement, a new driveway and roof, new hardwood floors, a renovated kitchen with Corian® countertops and a lot of paint. The home was a gem. I always said, that as long as I had to live in Pennsylvania, that home was perfect.

But, in 2005, our daughter graduated from college, and both kids were gone for good (their choice not mine), and the real estate market had been hot for several years. It was July 2005, we decided to sell this home because we had put in motion, the build job on our home in Florida, and we knew we would be moving there in about 3 years. We could have waited in that house for another three years, but the real estate bubble was about to burst, and we wanted to get top dollar.

I staged the home. Everything was spotless. The glass and sinks sparkled. The table was set for a gathering, there were bouquets of fresh flowers in several rooms, the candles were lit, all the lights were turned on, the beds were covered with new spreads, there were new towels in the bathrooms, the lawn was mowed and the weeds were non-existent. The house was gorgeous!

Now as a former realtor, I knew what to do to sell a house so we put up a professional looking sign with a brochure box and phone number, and then we left for vacation. While we were away, we had several calls from realtors with buyers who wanted to see the home. We came back, and 11 days later, the home was under contract for more than the asking price. The home closed in about 45 days, and we moved to a dump in a bordering town about 17 miles away.

Now the dump, was an old historic townhome in Columbia, PA. There were ceilings coming down, disgusting carpet and pink flowered, flocked wallpaper. The home had been decorated in Victorian style. We ended up spending the next three years, totally renovating the 2500+ square foot 3-story home, including redoing the kitchen and putting down hardwood and marble floors. But we got in done in our three-year timeframe, and then we staged it.

This time, it was April 2008. The real estate market had collapsed. We stuck our sign in the yard on Easter Sunday, and 5 days later the home was under contract for more than the asking price. The home was gorgeous!

So, what am I getting at as far as video marketing and staging go hand in hand?

Here it is… When shooting a video, stage the setting. The last thing you want to do is have a box of Cheerios in the background sitting on the kitchen table, and a stack of dirty breakfast dishes sitting by the sink. When someone views your video, they will be checking out your kitchen, and not be focused on your message.

Also, when shooting a video, do not shoot in a dark room with the light from a window behind you. You become very dark because the built-in light meter on your camera detects the light from the window and adjusts the exposure to compensate for that. In doing so, you look like you’re in the shadows. Have the light from the window shine on your face – then make sure the background is not cluttered.

Two other background suggestions…

  1. Shoot with a white wall behind you and light shining on your face. This set-up gives a very austere look, one used by fashion models. There is only one place to focus on and that is you.
  2. Shoot using a green screen as a background and then you can use photo-editing software to replace the green screen with any background you choose, like a picture of Tahiti or the Eiffel Tower.

So, watch how you shoot your videos… as you can see, video marketing and staging go hand in hand.

Leave a comment if you found this post interesting and helpful.
To your success!

 

 

Email Me: val@valheisey.com
Skype: val.heisey
941-270-3320

 

PS: If Your Upline Does Not Have a Step-By-Step Blueprint For Success, Check This Out (Unless You Already Have Too Many Leads) Click Here For Instant Access

Image: Danilo Rizzuti / FreeDigitalPhotos.net

Leave a Comment

CommentLuv badge

{ 33 comments… read them below or add one }

John Akers March 24, 2012 at 2:36 pm

I’ve done a few videos that make me look like an assassin ready to strike from the shadows. I’ve noticed a huge difference in my webcam when I open the blinds during the day to do a video instead of reflection of the monitor at night. Great advice and once my in-law moves out I’ll reclaim my den and master the arts of the video!
John Akers recently posted..Attraction Marketing: Value and LeadershipMy Profile

Reply

valheisey March 24, 2012 at 4:16 pm

John, that is too funny. Maybe take your video on the road! A parking lot works well, or a park! Lots of locations to choose from. Good luck with your movie-making!
valheisey recently posted..How video marketing and staging go hand in hand…My Profile

Reply

Lindsay Short March 24, 2012 at 8:20 pm

Well done Val, lots of marketers have difficulty with videos and I am sure they will be encouraged by your presentation, keep up the great work!
Lindsay Short recently posted..Jordan and Adam’s “100 DAY CHALLENGE” CONTINUES TO ADD VALUE | Perig, jordan, adamMy Profile

Reply

Shirley March 24, 2012 at 8:26 pm

Hi Val, I have been wondering what colour is the best for photos and videos, now I know. Thank you. Your Insights here are very valuable to anyone who is doing marketing and I love your stories about your homes that you renovated. Awesome! Warmest Regards Shirley
Shirley recently posted..How The Teenage Brain Creates New Neural Pathways!My Profile

Reply

valheisey March 24, 2012 at 9:44 pm

Glad I could help Shirley. I really like going shooting, and I used to study photography including studio photography, so I know a little bit about backgrounds. When I studied it, we were using film and hand processing black and white silver tone prints, though, LOL Thanks for stopping by!
valheisey recently posted..How video marketing and staging go hand in hand…My Profile

Reply

Easther March 25, 2012 at 1:52 am

Hey Val

great tips you’ve got there on Video Marketing, I’ve been reading alot of video Marketing tips, yours is very much easy to understanding. Now I need to put it into practice

thank you for sharing it with us Val!

~Easther
Easther recently posted..Online Marketing – Weight Watchers Shows you how to do it with a Multifaceted approachMy Profile

Reply

valheisey March 25, 2012 at 8:15 am

Love to keep things simple Easther – all the technical jargon confuses and is not necessary (unless you are a professor or something!) Thanks for dropping by!
valheisey recently posted..The Blue Angels show us the meaning of courage.My Profile

Reply

BG Jenkins March 25, 2012 at 1:57 pm

Hi Val,

I’m also a former realtor and agree that staging makes the difference. Good tips here all around. I would have to loved to see you reno’s!
BG Jenkins recently posted..Creating Moments in TimeMy Profile

Reply

valheisey March 25, 2012 at 9:31 pm

Thanks BG. Staging sure makes a difference. I am currently looking for some real estate to buy, and some of the stuff available is pretty incredible. Dishes stacked in the pictures, dirty clothes on the floor and unmade beds. How can one see the home!
valheisey recently posted..The Blue Angels show us the meaning of courage.My Profile

Reply

Tonya Stephens March 25, 2012 at 8:43 pm

Very good value in this information and I also liked your analogy about the homes you perfected and staged…good stuff and enjoyable read.
Thanks,
Tonya Stephens
Tonya Stephens recently posted..The 100 Day Biz Builder Challenge: Why I Joined And 2nd Week UpdateMy Profile

Reply

valheisey March 25, 2012 at 9:24 pm

Thanks again Tonya, glad you enjoyed it. I can easily understand why people don’t buy because there is a lot of external noise getting in the way of an emotional decision. Thanks for the comment!
valheisey recently posted..The Blue Angels show us the meaning of courage.My Profile

Reply

Alecia Stringer March 25, 2012 at 9:02 pm

Great tips. I used a white wall behind me, and I got washed out. Using a dark background helped me out.
Alecia Stringer recently posted..What is PLL SEO Blueprint? Product Launch Leverage SEO BlueprintMy Profile

Reply

valheisey March 25, 2012 at 9:25 pm

Glad it worked out for you Alecia. Experiment with different colors until you find the right look. Thanks for stopping by!
valheisey recently posted..The Blue Angels show us the meaning of courage.My Profile

Reply

Juli Becker March 25, 2012 at 10:54 pm

Val, as a former Realtor, I have seen the results as you’ve described. Staging is definitely powerful in tipping the scales of a sale. You have proven that – which is awesome.

As a Network Marketer, I am studying what it is that makes those leaders who are having success quickly. It seems as if they are creating a ‘stage’. Their surroundings are appealing and so are they.

You are spot on with this post.

Congratulations on your success in your real estate deals. It’s so good to hear stories of those who took advantage of the market, when the market was good.

Thanks for the tips and the proof that staging is the name of the game, when it comes to succeeding in video.

Juli
Juli Becker recently posted..Is Numis Network Right For You?My Profile

Reply

valheisey March 26, 2012 at 5:51 am

Juli, I was fortunate with two properties, but I did have an oops in Florida. Contracted for two build jobs and they (the builders) decided to finish both within a month of each other in 2006. Market was dropping like a rock, so we decided to walk away from one of them. Looking back, we have no regrets, but left a nice chunk of change on the table :(. Thanks for commenting and I think the stage you are referring to with the top marketers is their brand!
valheisey recently posted..How to stay focused in your network marketing business…My Profile

Reply

Alan Turner March 26, 2012 at 6:16 am

Hi Val, this is a really good post, chock full of juicy information. Staging your videos is very important, and this includes the intro part of the video which I feel is quite a crucial step that a lot of people miss. A quick 5 second intro on each video lets you begin to brand who you are and gets you known, especially if your intro is really catchy and unique.

Keep moving forward.

Alan
Alan Turner recently posted..What Do The US Embassy in London, Virgin Atlantic and the Polo Towers have in common?My Profile

Reply

valheisey March 26, 2012 at 6:57 am

Thanks Alan! I agree with you that the intro is important. And if it’s a help video, tell the viewer you know they are looking for a solutions to …! Thanks for dropping by!

Reply

Kevin March 26, 2012 at 1:33 pm

Great tips here! There’s nothing worse than watching a video that has great content but looks as if it’s been filmed in a cave! :)
Kevin recently posted..Better Facebook Marketing With Domain URLsMy Profile

Reply

valheisey March 26, 2012 at 9:08 pm

True Kevin. Gotta light up the face and drop out the background! Thanks for stopping by!
valheisey recently posted..How to stay focused in your network marketing business…My Profile

Reply

Tracey E Mitchell March 26, 2012 at 8:59 pm

I loved this analogy Val! Great tips about staging your background! Thanks for sharing!
Tracey E Mitchell recently posted..Why I Joined the Empower NetworkMy Profile

Reply

valheisey March 26, 2012 at 9:14 pm

Glad you liked it Tracey! It’s all in the presentation! Thanks for commenting!
valheisey recently posted..How to stay focused in your network marketing business…My Profile

Reply

Rasheed March 28, 2012 at 1:23 am

Love these video marketing tips Val!

Rasheed
Rasheed recently posted..Bringing Value to the Table (AKA Competing with Gurus)My Profile

Reply

valheisey March 28, 2012 at 10:04 pm

Glad I could give you some tips, Rasheed!
valheisey recently posted..How I hit the reset button in my network marketing business.My Profile

Reply

John Moussan March 28, 2012 at 8:11 pm

Video is one of may favorite ways to market as it helps build your brand, people get to see you and hear you. Great to see you head in that direction Val.
John Moussan recently posted..How To Empower The Space You Spend Most Time In…My Profile

Reply

valheisey March 28, 2012 at 10:14 pm

Thanks John, now I need to do more of it!
valheisey recently posted..How I hit the reset button in my network marketing business.My Profile

Reply

David Sharp March 29, 2012 at 10:39 am

Glad to see you doing videos Val, it is the way forward. Talking about staging it is amazing what you see behind folk sometimes, yes it is very important to come across in a ‘good light’, so to speak.

Dave
David Sharp recently posted..Is 7 Minute Workout For YouMy Profile

Reply

valheisey March 29, 2012 at 6:26 pm

Thanks David. I plan to do more because I think it is a fun way to present information. You’re right about people and staging. Make sure to bring your overhead lighting!
valheisey recently posted..How I hit the reset button in my network marketing business.My Profile

Reply

Jamella Biegel March 31, 2012 at 6:25 pm

Hi Val,

I’ve only shot one video to date, and that was against my will!! (It was for our challenge)

I know video marketing is hot and I need to get onboard!

Thanks for providing these great tips for a novice like me.
Jamella Biegel recently posted..Step Into the Spotlight And Promote You!My Profile

Reply

valheisey April 2, 2012 at 7:59 pm

Yes Jamella, I believe it is the way to go. It is something I plan to implement more of in the near future. Thanks for commenting.
valheisey recently posted..Are you in a frenzied MLM Business State of Mind?My Profile

Reply

Chante Epps April 2, 2012 at 4:23 pm

I really do love video marketing Val, it is truly the “gateway” to attraction marketing and really connecting with your audience.

So glad, that you pointed out such an important factor. It really is all about perception and how people perceive you. Best thing to do is to have really good lighting as well as a plain background that way there is no “room for making bad judgements” ;)

Awesome post Val, keep ‘em coming!

-Chante
Chante Epps recently posted..Why your SEO L-M-N-O-P Strategy May Actually Be Hurting Your Online MarketingMy Profile

Reply

valheisey April 2, 2012 at 8:00 pm

I agree Chante, being able to put a face, and a voice with the content is so much easier to develop relationships. Thanks for commenting.
valheisey recently posted..Are you in a frenzied MLM Business State of Mind?My Profile

Reply

John Moussan April 2, 2012 at 8:48 pm

Awesome stories there Val… I could not really disagree. Sometimes we forget that how stuff looks and how we personally look can have an effect on our results… people may say this is shallow but we have to understand that it is a shallow world we live in and yes we will be judged so use that to you advantage!
John Moussan recently posted..The Foolish Mistake That 95% of Network Marketers Act Out!My Profile

Reply

valheisey April 2, 2012 at 9:05 pm

Hey John Thanks! It was fun, but think about it… with houses…. if you were house shopping, and you had two homes – one a cluttered mess with dirt, grime and broken things, and then you look at another home that looks like a showroom – which one would you put an offer in? People are distracted easily, so you want to keep their focus on where it should be. It’s all in the presentation!
valheisey recently posted..Are you in a frenzied MLM Business State of Mind?My Profile

Reply

Previous post:

Next post: