Are you one of the stubborn network marketers who refuse to join the social media marketing bandwagon?
Are you sure that old school is the best way to build an organization? Does face-to-face or belly-to-belly as they say, something you want to rely on for fast results?
Are you a dinosaur living in the Jetson’s world? Okay, that was out of line, but really…
What, are you nuts or something?
At last count, December 31, 2011, according to Internet World Stats, there are 2.267 billion Internet users with a world population of 6.9 billion. That’s nearly 33% who go online!
Also, according to their stats, in North America alone, with 347 million people, 79% use the Internet. Now if that’s not a good reason to dabble in social media marketing, maybe this next little tidbit will convince you.
Did you know, that over 50% of the active Facebook users log on to Facebook every single day, and generate on average, 3.2 billion Likes and Comments per day. Over 500 million engage with Facebook on external sites, and Facebook alone is on pace to reach 1 billion active users this year! That’s pretty incredible!
Social media is exploding on the world scene so it makes sense that the new way to reach customers, clients and prospects, is through social media marketing.
The term Web 2.0 refers to using the Internet in a social setting. It is the interaction between people. It is the essence of social media.
If you use Facebook, or Tweet your way through life, or connect on LinkedIn, you are participating in Web 2.0. This blog is Web 2.0. RSS feeds are Web 2.0. Wikis are Web 2.0. If you can interact through comments or by contributing to a discussion, you are engaging in Web 2.0.
Using Web 2.0 as a resource for social media marketing just makes sense.
There is someone I know, who took her business to six figures in six months using Facebook alone. Another friend of mine created a portfolio of six figure income streams simply through blogging and article marketing using multiple sites. And still another mentor of mine has used Twitter to generate a six and seven figure income over the past several years.
Each of these social media marketing masters have tested and refined the steps needed to break free from their jobs or life circumstances.
Each of them tapped into a specific social media strategy and learned everything they could possibly find on the subject to maximize their effort in marketing online – and offline for that matter.
Let me share a little marketing strategy, that my Facebook friend taught me, and it doesn’t cost you a dime.
If you have a Facebook account, (or create one if you don’t), you can start engaging in social media marketing right away.
First, choose a niche market that you can relate to. Maybe it’s dog owners or Cessna pilots, or coin collectors.
Next, type the niche name in the search box on Facebook and hit enter. Look for groups to connect with. When you find a group, click on it, and join it if it’s an open group. Some groups require Admin to approve your membership so ask to become a member.
Create a fan page, and invite people in your group to like your page. Your objective is to create a community on your fan page by encouraging interaction. Ways to do this include asking questions, taking surveys, Trivia or debates.
Ask your fans what they are struggling with right now, and then give them 90% value, sprinkled with 10% sales.
Be authentic, and the sales will follow. Post on your fan page wall, 3-5 times per day, consistently. You want your fans to keep stopping by to see what interesting nugget you have to share. And don’t forget to post pictures.
Ask yourself before you post… “would I want to receive this message? Will the recipient find true value in this, or will they want to block my updates?”
Once you have built your community, the people will trust you, and people buy from those they trust. Your social media marketing is almost on autopilot at this point as long as you keep showing up to the party.
The advent of social media has changed the way business is done… are you in the game?
To your success!
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