Facebook Marketing – friend or foe?

Facebook Marketing Facepalm

Facebook, I can’t take it anymore! Over a year of being consumed with trying to figure you out has driven me crazy. Marketing success on Facebook seems like an exercise in futility. You keep changing the rules in the middle of the game, and it’s time for me to say adios.

At first, I was drawn in because many successful entrepreneurs have had great success with it. But I’ve listened to too many podcasts and webinars, invested hundreds of dollars in trainings and bootcamps, and still have not been able to crack the secret code.


What are you running anyway? A popularity contest?

As I see it, what makes Facebook work for some and not for others has a lot to do with personality.

I’ve noticed that successful marketers are the people who post exciting and fun activities. They post about their kids, and their furry kids. They openly talk about their faith and beliefs. They’re great storytellers and people love to follow along on their journey. Aside from politics, they pretty much lay out their life for all to see. And all their friends and followers comment, like and share their stuff all the time.

They also post company news and product promotions consistently, (yet I was taught to keep those things secret so the reader is curious). Is there ever a right time to get out the used car salesman pitch?

Those who struggle with Facebook Marketing seem to be more introverted. They are serious and introspective. They don’t have kids or pets to brag about, and they don’t appear to do anything that looks like a fun lifestyle. They would rather keep their personal life personal. Could these people be just that boring?


And the rules!!! Always changing the rules!

Another reason Facebook is so convoluted is that the algorithms keep changing. This once social platform has moved into the realm of pay-to-play networking. Some say, “post often and consistently for organic reach,” but organic reach is almost non-existent. Only a small percentage of friends are seeing your posts in their newsfeed. Facebook is reactionary. How people react to your posts determines relevancy of the content and the final outcome.

We waste a lot of time creating or gathering content hoping to appeal to our friends and friends of friends. The ROI is dismal.

And just sharing your latest vacation picture with family members? If they haven’t been active on Facebook, they will never see it. What a shame!


Facebook – the antithesis of friendship!

Making new friends on Facebook is like trying to get past the “mother told us not to talk to strangers” mindset. Many people are just not open to building relationships of any kind.

Even worse, Zuckerberg challenges us with his “try to get past my ‘Friends Request’ guard.” Case in point… I found an old High School friend on Facebook and because she didn’t list her high school, I was only able to send a message to her “other” folder, which most people don’t even know exists! Consequently, we are not Facebook friends!


Facebook the thief of time!

The biggest problem with Facebook marketing is that Facebook becomes an addiction. You don’t have to be a Candy Crush player to be addicted. It’s those darn notifications.

Sitting at the computer and waiting for that “ding” interrupts valuable production time. Even on the iPhone, it’s easy to get caught up in checking the little number on the “f”, and stopping everything, to see who liked or commented on a post.

So much time is wasted checking Facebook. A better use of time would be interacting with real people either in person or on another channel where they are open to communicating and growing their network of friends.


Why are you on Facebook?

If your reason for being on Facebook is for marketing, your reasons are counter-productive. It’s like being at a crowded party after having worked out at the gym for the last 2 hours. It stinks!

The new love of my life is LinkedIn. People mingle with one purpose in mind – to network. It’s like going to a cocktail party (after showering), and introducing yourself to create new friendships and future business partners. People are open to new relationships because that is how business is done. Without customers and clients, there is no business. It’s people helping people. But that’s another topic for a future post.

Facebook is simply a social show-and-tell platform. It’s like kindergarten. If you are trying to build a business, it may be time to grow up and graduate from Facebook.

So is there any reason to continue to use Facebook?

Only one that I can tell… the power of the groups. Every post in a group is visible and searchable to every member. It’s a great way to keep teams informed and offer support.

From now on, I’ll check Facebook one time per day because of the groups, but I’m going cold-turkey!

If the family wants to know what I’m up to, they’ll have to pick up the phone, text me or email me. What about you? Are you having success with Facebook Marketing or are you ready to throw in the towel? Share your tips for making Facebook a great marketing tool to build your business.


All is perfectly imperfect!







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