Have you ever wondered what it’s like to be a star? I’m not talking about Hollywood or the NFL or even a high school play. I’m talking about being a star in business and particularly on LinkedIn.
A star in the business arena is usually associated with someone who is skilled at what they do and are able to lead and teach others to do the same.
And what does it take to become a star?
The common ingredients that all stars practice are persistence and consistency, but also by using a technique called appreciation marketing or relationship marketing. Being interested, instead of being interesting. By building rapport and mutually helping each other by giving more value than use. This is how friendships develop and our warm market expands. Strong bonds and long-lasting partnerships are formed with this approach.
LinkedIn is the stage and the spotlight is on you!
The cool thing is that Social Media paved the way by opening up a vast supply of potential customers and clients. Yet, these folks still want to be treated like humans and not a number. Automation has made it easy for slick marketers to connect with 100’s of names at a time, and all too often the unsuspecting target thinks they are getting a personalized invitation to connect. Once they accept the connection, then they are bombarded with the hard sell.
So what does this have to do with being a star?
Well, if your name is Mary Lee or Carol Lynn or Billy Bob, and that is what you are known as and prefer to be called, the automatrons will extract the first part of your name and pretend they are your good buddy speaking to you in a familiar way. That’s not a good thing. The unsuspecting person may be a bit annoyed, but will probably shrug it off and think the person just doesn’t know any better. It’s probably something they have dealt with their entire life.
I only have one first name, so I discovered the automatron by shear accident when I crafted my LinkedIn profile. I wanted to be more visibly prominent in a field overflowing with other LinkedIn profiles so I added stars to my name – one before my first name, separated with a space, and one after my last name, separated with a space. The result is, I get invitations to connect that say “Hi ☆, I’d like to add you to my network on LinkedIn! Gee… makes me feel special that he or she would call me a star!
The question is whether this is a good thing to finding leads in building a successful business or is this a bad practice?
My response to these requests is to ignore them. I could report them as spammers but I don’t. Someone somewhere still has to feed their family and I always remember that “you reap what you sow.” In the end, their scheme may fail but they will still be able to use LinkedIn as a resource in another business. And preferably sooner than later, they will figure out the more authentic way of marketing so they can ultimately have a successful business and meaningful long-lasting legacy.
Here’s my take on stardom and automation. Number one, I know there is a hard sell on the other end of that acceptance and number two, I want a more personal relationship with those I do business with. There is a third point… the silver lining in it all is that this IS the perfect spam detector for LinkedIn!
So, being a star is actually pretty cool!
How would you handle the situation?