Everyone in network marketing is looking for MLM success, right? The answer is pretty obvious. So you’ve taken to the bits and bytes world, and have begun marketing on the internet.
This is such a wise decision. Adding internet marketing to your business will bring you tons of MLM success. The days of shoe leather are long gone – thank goodness!
I want to let you in on a little something I discovered. I do most of my online marketing by blogging. The question comes up time and again; how often should one post to get the kind of MLM success we expect (or hope for)?
There are some gurus who say blog every day, and the leads will come in about 90-180 days. Others say 2-3 times every week is sufficient to trigger a consistent stream of new leads.
I’ve found something very interesting about blogging for MLM success.
I started blogging in October 2011. As of this writing, I have 160 posts. I was posting consistently every day, from October to early April. That’s about six months. After 93 posts, a few leads started to trickle in. My MLM success had begun, so I thought.
I continued to post my articles every day. The leads were coming at 1-2 leads per day. Not what I hoped for, but I just kept going. My MLM success was out there, and I could taste it, but I wasn’t able to bring on the avalanche I was shooting for.
Truth be told, I was in blog overload. I felt like I needed to take a vacation! Even a job, gives you 2 days off every week. I was burned out – big time.
Part of my routine was to visit other blogs and comment. Others reciprocated by commenting on my blog. A win/win for everyone to build backlinks. But my eyes and brain were beginning to glaze over – all the articles started to look the same.
Many internet marketing bloggers provide great information on new tools, or training that is sure to skyrocket my MLM success. But everyone tells us, focus on one method and master it. So reading about Pinterest, or Facebook PPC, or how to use LinkedIn to get leads is just a distraction.
When I started blogging, I wrote whatever I felt was interesting or what I learned that particular day – something I read, or a webinar I attended. Time and again, someone would bring up the importance of keyword research, but I still just played the roulette wheel and thought, hmmm… I think someone would be searching for “network marketing.”
I found out, that roulette was not the way to win, at least not consistently. Recently, I picked up a copy of Rob Fore’s e-course, Posting on Purpose for Profit, and according to Rob, 2 times per week is sufficient as long as you employ SEO strategies to rank on Google.
Now, here’s the kicker that happened to my MLM success.
After consistently blogging and commenting everyday, My Alexa score dropped to 91,000. That’s a good thing! I am told 100,000 or less is the magic number. I had made it! And I was getting the leads to prove it.
But, because I was burned out, and Rob’s course gave me permission not to blog everyday (in my mind), I cut back to posting every 5-7 days. That’s a real drop from what I was doing. Now, 3 weeks later, my Alexa score is 161,000. That’s not good. And the leads have dropped off too.
My conclusion… because I have not fully implemented the SEO strategies to rank, I need to either blog more often, or get the SEO in place – pronto! My MLM success is just out of my reach and I know what to do to get there – focus!
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