If you have never heard the term viral marketing before, then you need to find out what the buzz is all about. If you think about it in terms of what a virus is, you know it means to spread rapidly.
That’s what happens when an outbreak of the flu happens, and that’s what happens when computers get a virus.
Of course in these two examples, going viral is never a good thing. But this illustrates how the word viral is applied to marketing – it means to spread rapidly.
Examples of viral marketing can be best seen with blogging, SEO and email marketing.
Let me explain how that all fits together.
What is the purpose of a blog? To offer value to a specific market, to build a following, and to monetize the efforts through selling affiliate products, your own products or coaching.
Building a large following is key. Without people, there will be no sales. So how to build a large following is where your initial effort must be focused. Building this large following is also called generating traffic, and one way to generate traffic is by implementing SEO. Search Engine Optimization, if done properly can catapult the traffic count to thousands, and once the momentum has started, you will be experiencing viral marketing.
A few of the nuts and bolts…
This article is not about how to strategize SEO, that can be found in another article which talks about the foundation for viral marketing. Just know that there are two types of SEO, on-page and off-page.
Now the rest of the elements to creating a viral marketing bonanza are just as important as SEO. So as you begin to get traffic to your blog, start developing a relationship with your followers.
Your blog needs to have a way for people to engage with you. Commenting is nice, but if you suggest they give you their email address to get your updates, you begin to build that very important relationship. Another way to get more followers is to offer something for free. It may be an ebook, a webinar, a report or an audio recording, but the value must be perceived to be greater than expected.
When you over deliver on value, two things will happen. First, the person that signed up to get your free stuff, is glad they provided their email address, and second, you have begun to build a relationship with them.
It’s all about the relationship…
The relationship is how you build your business and make a few dollars along the way. It’s how all businesses thrive, both online and bricks and mortar. You need to build trust because people buy from people they trust. Who do you prefer to do business with… a stranger, or a friend?
Now to take this a bit further, and to build a stronger relationship, you need to use your list for the right reasons. As soon as they confirm that they want to receive information from you, send them a welcome message. Then, when you write a new blog post, send another email with a link to the article and of course ask them to comment if they find value in it. Your viral marketing will spread quickly.
To your success…
PS: Leave a comment if you agree that strategic viral marketing is the path to business growth; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.