Viral marketing: the key to your online empire

Viral Marketing
Viral Marketing

Viral Marketing spreads quickly, like a virus.

If you have never heard the term viral marketing before, then you need to find out what the buzz is all about. If you think about it in terms of what a virus is, you know it means to spread rapidly.

That’s what happens when an outbreak of the flu happens, and that’s what happens when computers get a virus.

Of course in these two examples, going viral is never a good thing. But this illustrates how the word viral is applied to marketing – it means to spread rapidly.

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Examples of viral marketing can be best seen with blogging, SEO and email marketing.

Let me explain how that all fits together.

What is the purpose of a blog? To offer value to a specific market, to build a following, and to monetize the efforts through selling affiliate products, your own products or coaching.

Building a large following is key. Without people, there will be no sales. So how to build a large following is where your initial effort must be focused. Building this large following is also called generating traffic, and one way to generate traffic is by implementing SEO. Search Engine Optimization, if done properly can catapult the traffic count to thousands, and once the momentum has started, you will be experiencing viral marketing.

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A few of the nuts and bolts…

This article is not about how to strategize SEO, that can be found in another article which talks about the foundation for viral marketing. Just know that there are two types of SEO, on-page and off-page.

Now the rest of the elements to creating a viral marketing bonanza are just as important as SEO. So as you begin to get traffic to your blog, start developing a relationship with your followers.

Your blog needs to have a way for people to engage with you. Commenting is nice, but if you suggest they give you their email address to get your updates, you begin to build that very important relationship. Another way to get more followers is to offer something for free. It may be an ebook, a webinar, a report or an audio recording, but the value must be perceived to be greater than expected.

When you over deliver on value, two things will happen. First, the person that signed up to get your free stuff, is glad they provided their email address, and second, you have begun to build a relationship with them.

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It’s all about the relationship…

The relationship is how you build your business and make a few dollars along the way. It’s how all businesses thrive, both online and bricks and mortar. You need to build trust because people buy from people they trust. Who do you prefer to do business with… a stranger, or a friend?

Now to take this a bit further, and to build a stronger relationship, you need to use your list for the right reasons. As soon as they confirm that they want to receive information from you, send them a welcome message. Then, when you write a new blog post, send another email with a link to the article and of course ask them to comment if they find value in it. Your viral marketing will spread quickly.

 

To your success…

valheisey

 

 

 

PS: Leave a comment if you agree that strategic viral marketing is the path to business growth; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.

 

Image: FreeDigitalPhotos.net

 

 

Comments

  1. Jamella Biegel

    Hi Val,

    I must admit that I am one who has had difficulty in building a list. I really like what you have at the end of your post. I believe our readers would like to know when we publish a new post, and we can get the opportunity to build our list by getting their email addresses. Is that a plug in you’ve used? Please share!!
    Jamella Biegel recently posted..Pinterest Is Very Interesting!My Profile

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    1. valheisey Post author

      Hi Jamella, The little gadget at the end was made in Powerpoint and saved as an image (jpg). Then I took it into Preview (MAC), and sized it as needed. Then I uploaded it to my blog media library, and in Aweber, I created a plain form, and linked the image as a background. Finally, I inserted the Aweber script at the end of my post. That’s it! Glad you like it and thanks for stopping by!
      Val
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  2. Christi Johnson

    Val, for those of us who need to completely understand how blogging leads to traffic, you actually just broke it down very, very well. Thank you for that. It took me about a year to understand what I was doing and how one action led to others I desired.

    Seriously…all people need to do is read here and they will be well on their way to some great information and great forward movement in both list building and traffic generation. You’re awesome to share so much value with your readers!
    Christi Johnson recently posted..What To Do When Someone In The Network Marketing Industry Dislikes YouMy Profile

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    1. valheisey Post author

      Thanks Christi, I appreciate your vote of confidence. Maybe it’s the teacher in me from when I taught graphic design and I had to show people how to do things. I always look for new and innovative ideas that can improve things or bring a solution to a problem. Thanks for stopping by,
      Val
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  3. Terry Petrovick

    Great info Val.

    I think when you blog and give value like you always do, you become highly attractive. It is that adding value that creates traffic and creates a buzz about who you are and what you are about. And I guess one last thing that you are very good at and that is consistency.

    Great info Val, keep up the great work and thanks for all you for our profession.
    Terry Petrovick recently posted..Best MLM or Best MLM Mindset?My Profile

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    1. valheisey Post author

      Terry, thanks, what a nice response. Value is always what works for people. If there is no value, what’s the point? I try to provide value when i find it, and pass it along. Consistency… I try, but I do fall short sometimes… but I never give up, so that’s a great thing! Thanks for stopping by!
      Val
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  4. CEZAR

    Hi Val – great post! I always love coming by your blog to see what you’ve got cookin’. Your blog looks different from what I remember. I like it!

    I’m definitely looking forward to getting viral traffic – it’s just a matter of consistently following the tips you’ve laid out above.

    You’re absolutely right about over-delivering. Consistently providing more that what people expect is a great way to get build lasting relationships : ) Thanks for sharing!!

    Cezar

    Reply
    1. valheisey Post author

      Cezar, thanks for stopping by, and glad you like the new look. I’ve been tweaking it recently, and am trying to provide a value based hub for everyone to get useful information to build their business. When you have established viral traffic, you know you have something good going! Glad to see you back here,
      Val
      valheisey recently posted..Viral marketing: the key to your online empireMy Profile

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    1. valheisey Post author

      Amy, the visual thing is how I see things. Show me a picture, and as they say, it’s worth a thousand words. Thanks for stopping by and adding your thoughts to the “viral thing”.
      Val

      Reply
  5. Juli Becker

    Val,

    I love your statement: “Building a large following is key. Without people, there will be no sales.” You always get to the heart of the matter: viral marketing is about engagement, providing value, and building a relationship with our list, so they will buy from us (and tell others how great we are, so they will buy from us too! 😉 ).

    Glad I stopped by,
    Juli
    Juli Becker recently posted..Top 21 Reasons Why You Should BlogMy Profile

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    1. valheisey Post author

      Hey Juli, I have learned that when someone says “the money is in the list” they are not kidding. Without a list, there are no sales. And when you have a large list, the big hitters will be calling you to help them launch a major product. Guess who wins? The ones with the big list! So, do whatever you can to build a list and keep them engaged.
      Enjoy it when you stop by,
      Val
      valheisey recently posted..Viral marketing: the key to your online empireMy Profile

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  6. Adrienne

    Hi Val,

    What a great explanation and breakdown of how this all works. I didn’t have a clue really when I began or I would have been much further along.

    I always heard people just say to add value and I really had no clue what they were talking about. Now I get it, just sharing what you know in your own voice and over time people become more attracted to you because of what you are sharing and how you are presenting it. Consistency is definitely the key in order to take this all viral and that usually is the missing link for most people.

    Really great information you shared here Val, thank so much.

    Enjoy your day!

    ~Adrienne
    Adrienne recently posted..How To Build Successful And Profitable RelationshipsMy Profile

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