When looking at the crowded field of network marketers, have you considered niche marketing to catapult you out of mediocrity?
More people are turning to MLM’s, not only because it makes sense, but also because there aren’t too many jobs available that pay as handsomely as network marketing.
With that ever increasing number, what can you do to improve your chances of success when you’re just a small fish in an ocean of hungry sharks?
One way is to engage in niche marketing.
Dictionary.com defines niche as “a distinct segment of a market.” So what does that mean for your network marketing business?
To illustrate the concept, let me describe to you, where I live.
I live in SW Florida, in a gated 55+ golf course community. It has an executive size 18 hole golf course, a large heated pool with spa, an exercise room, a billiards room, a library, a residents room, a restaurant with bar, a clubhouse and pro shop. It has an activities director, bocce ball courts, lawn bowling, tennis, shuffleboard, and 700+ single family homes and villas. The cable TV and the lawn care is included in the monthly HOA fee. Sounds pretty nice, huh?
The niche market who buys into this community is usually retired, likes to play golf, needs someone to plan activities for them so they can socialize with other retired people and not feel lonely. They no longer want to do their own lawn care, and if they see a neighbor doing it, they scratch their head and think “why?” It’s a niche who clearly wants to give the aura of having lots of money even if they really don’t. It’s all about image.
Now, if you know anything about me, you know I’m in the wrong place at the wrong time.
With a little luck, I hope to sell my little bungalow, and move to a home by the big waters. Charlotte Harbor to be exact. Preferably in a 1930’s Florida style home with lots of charm. I want to be able to have a little garden with some fruit trees. I want to sit on my deck overlooking the water, with my easel, and paint beautiful sunsets. I like things real – no pretense; I like my freedom and independence, and family is what’s most important.
Now I don’t want to offend anyone, but this clearly paints the picture of two specific niches.
So, how does niche marketing apply to network marketing, and what is the key to business success?
People are funny creatures. You know, birds of a feather syndrome. Would you rather work with someone you don’t relate to, or someone you know from the inside out? If you find a niche that has something in common with what you like and do, you already know their buying triggers.
Some examples of matching niche to MLM, include people that are concerned about physique, they would be great candidates for a company that promotes fitness. People who worry about health and nutrition might be interested in a health and wellness company. There are 1000’s of companies to choose from and finding the right one is important.
But the key to success in niche marketing is to first figure out what niche you fit into. Where is your comfort zone? Do you like to dress to impress, or is a T-shirt and shorts your forte. Where do you shop? Are you a bargain hunter or nothing less than Sak’s Fifth Avenue will do.
It may sound like you are limiting your marketplace, but by choosing to work with people in your niche, you actually increase the probability that they will stick around and continue to do business with you. And when they’re in it to win it, you have just found the key to your business success through niche marketing.
To your success!
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