This post comes from a personal point of view and the best way to tell you about it is through my own story.
I started down the path in network marketing in the spring of 2011, when I was looking for an add-on business for my existing small business. I found a product that was related to what I do, and I thought – what a perfect fit!
At the time, I didn’t put too much thought into who I wanted as my upline, so I signed in through the corporate website and was assigned to a random rep. My reason for joining was about carrying product for retail.
I did a trade show and managed to sign up two customers on autoship, but nothing else materialized. I was at the point where I either had to figure out how to make this work or I had to give it up. I was paying for the replicator site each month, and the few sales I had were barely covering my costs.
That’s when I knew something had to change…
I began researching network marketing strategies and found tons of blog sites with opt-ins offering free this and that. I opted in to maybe ten of them and began to absorb everything I could. Names like Jonathan Budd, Katie Freiling, Mike Dillard, Larry Beacham, Daegan Smith and a few others. One had a 7 day video bootcamp, another had an ebook, and others had 86 minute webinars – you name it I read or watched it. I also opted in to e-newsletters from names like Big Al Schreiter and Tim Sales.
All this information made me realize that I had to start marketing online as well as offline, and my current company didn’t encourage online marketing other than the company replicator sites. There wasn’t anyone in my company doing massive online marketing.
So, I decided to change companies and go with one that had many top earners using the internet in one way or another.
The question is, was it the long or short content that hooked me?
With videos, I always watched them if they were under 8 minutes. Anything over that, I’d have to set aside a block of time to get through it, and I don’t have a lot of extra time.
I actually bought a 78 page ebook, and read it in one afternoon. Found it fascinating and it changed my understanding on how to market. You can see what it’s all about here.
I downloaded 2 free ebooks that were over 100 pages each, and I still have not read any of them. I visually scanned the TOC, but I’m not a fan of intense reading online, and again, not enough time.
I watched all the webinars that were over an hour, but felt like I was wasting precious time when I should be doing other things. After several of these webinars, information overload would start to overwhelm me. I was getting too much information about a lot of different things, and I wouldn’t retain any of it.
The e-newsletters… read a few of them, but they seemed to be mostly fluff and a bit boring.
So what is the best type/length of content to give away for list building?
I think I am most comfortable and look forward to getting a 7 day bootcamp of 8 minute videos – it’s the one where I actually ordered and paid $39 for the 78 page ebook.
So with list building, the daily exposure in short spurts may be the best method by getting your name and face out there everyday for a week and providing very interesting and enticing content. And, promote your product on each video page so they see it everyday. Once you’ve got their attention, and you build their trust in you as an authority, they will open up their wallet.
Post a comment if you found this helpful in creating short or long content for list building purposes; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.