How to develop a Brand Image for your business…

Develop a Brand Image for your Business
Develop a Brand Image for your Business

Develop a Brand Image for your Business

Do you have a brand image for your business?

Do you even know what it means to have a brand image? defines it this way…

“The impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers’ direct experience.“

If you were walking down the street with a friend, and your friend pointed to a shoe store business, and they sold Buster Brown Shoes, is there an image that comes to mind?

How about when you see a ReMax Real Estate Sign in someone’s yard, is there a visual associated with it?

And what about that famous toy store with the backward R – you know which one I’m talking about!

These are all examples of businesses with a brand image.

When you see the shoe store that sells Buster Brown Shoes, you see an illustration of a boy and a dog, and the boy has a red hat and he’s winking at you. You know that these shoes are well made, and will withstand the rough and tumble antics of a kid.

ReMax has a hot air balloon. Their slogan or tagline is “Above the crowd” that tells you their service is far superior than the average real estate company. Can you name the real estate company whose agents don the gold jackets? I’m sure you can. Many big name real estate companies have a brand image, and they have been around a long time. People recognize them and trust them (maybe)!

And the Toys R Us toy store is so well known that many companies copy that backwards R, thinking it will be memorable and help their business. To me, it has become hackneyed – overused, and shows a lack of creativity, but the toy store has built their identity based on it and now they’re stuck with it. They are one example of a company that has been faltering. Could it be the economy or the backwards R?

Can you think of another business that has a very memorable brand image?

Businesses that have a brand image usually grow into massive empires, while businesses that do not have a brand image falter and sputter and die.

So, how do you develop a brand image?

Start by writing down a statement that says “who you are, what you do, who you do it for, and why it matters how it’s different than others in the marketplace.

Now, this may seem vague in how to develop a brand image, but it is a starting point.

After you have completed the statement, jot down five business personality traits to describe yourself, and five fun or personal things about who you are.

Distill it down into 1 or 2 sentences and then add your personality into it. You want to give your brand statement a human side. This step could be distilled to 160 characters, and used as your Twitter bio.

You want to create an attraction, and you make yourself attractive by being real. You want to be memorable so that when you call on a lead and say this is so and so from, people will automatically know who is calling them. Your brand image opens doors immediately. If you didn’t have a brand image, the contact would say something like, “who are you again?”

So, it is important to develop a brand image, and I love working with my team to develop their individual brand image, so they can stand heads and shoulders above the pack.

Find out more about my business, and let me help you develop your brand image, join me…

To your success!



PS: Leave a comment if this post gave you some insights into improving your brand image; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.





  1. Tonya Stephens

    Hi Val,

    Great blog posts on building your brand. This is a hard concept for uninformed marketers to understand. Not leading with your company seems back wards to most. Companies come and go but BRAND YOU are here to stay and it does take a while to establish.
    Thank you for all the great information.
    Tonya Stephens
    Tonya Stephens recently posted..Alexa Rank: Something To Cheer About!My Profile

  2. Rasheed

    Brand image is so important! It’s also important to develop a reputation, so that you never seem “out of character” when you do something. For example, Dave Wood can get away with talking about seemingly anything… but if Ray Higdon tried that, people would be confused.

    It’s always important to decide how you want to be viewed as! Great post Val!

    Rasheed recently posted..Bringing Value to the Table (AKA Competing with Gurus)My Profile

  3. Akos Fintor

    Hey Val,

    As Gary Vaynerchuk says in his book “Crush it”….every single person on the internet should think themselves as “brands”. and as you probably know (being a network marketer yourself) that people don’t join people; people join people when it comes to business.
    Very thoughtful post with useful tips.


  4. Jamella Biegel

    Hi Val,

    I haven’t consciously thought about branding myself, but I think It’s happening anyway. I posted one of my favorite quotes on Facebook, and a few people said that the quote described me. Now I need to carry that over into my business. Here is the quote “In helping others, we shall help ourselves, for whatever good we give out completes the circle and comes back to us.” Do you think Allstate would mind if I borrowed their helping hands logo?!!
    Jamella Biegel recently posted..Step Into the Spotlight And Promote You!My Profile

    1. valheisey Post author

      Jamella, if your brand is helping, and you want to develop that idea, try to distinguish yourself in a different and unique way with how you help others. In this industry, helping others seems to be the only way to succeed. The Allstate hands are probably trademarked, so yeah, they might mind! Thanks for commenting!
      valheisey recently posted..Are you in a frenzied MLM Business State of Mind?My Profile

  5. Juli Becker


    I have always been a little shy about focusing too much on branding myself and less on the practical side of doing the work of creating value in the marketplace. As important as branding is to the larger companies you’ve mentioned, where the brand takes on a character of its own, I believe that we as individual (and team) marketers need to focus on keeping our character clean, our message pure, and our personalities real. Is that what you mean by creating our brand? Hm…. =)

    As always, I love reading your posts,
    Juli Becker recently posted..Network Marketing & Our Youth (Part 2): Who Is Febisola David Kingdom?My Profile

    1. valheisey Post author

      Hey Juli,
      Thanks for commenting. While it is very important to “focus on keeping our character clean, our message pure, and our personalities real” because without doing this, how can we develop trust with our prospects? The industry itself struggles with reputation all by itself without our help. With branding ourselves, we are easily identified in the industry and with that identity, comes leads and success!
      valheisey recently posted..Are you in a frenzied MLM Business State of Mind?My Profile

  6. Christi Johnson

    Not only does your brand need to be phenomenal, but you cannot grow well without a brand in the first place. I recognized once I was clear on what I was in business that that was the thing that sparked momentum in my business.

    I heard the word “branding” over and over again but I didn’t understand what it meant. When you shared that we should write down what it is that we do and why and who would benefit, that was just about the clearest way to define a brand that I have seen. Great advice!
    Christi Johnson recently posted..Other People Matter More When Starting A Home BusinessMy Profile

    1. valheisey Post author

      Thanks Christi, glad you enjoyed reading my post on branding. If you don’t appear to be different than everyone else in the industry, you will just be one of the millions doing the same thing.


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