Do you have a brand image for your business?
Do you even know what it means to have a brand image?
BusinessDictionary.com defines it this way…
“The impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers’ direct experience.“
If you were walking down the street with a friend, and your friend pointed to a shoe store business, and they sold Buster Brown Shoes, is there an image that comes to mind?
How about when you see a ReMax Real Estate Sign in someone’s yard, is there a visual associated with it?
And what about that famous toy store with the backward R – you know which one I’m talking about!
These are all examples of businesses with a brand image.
When you see the shoe store that sells Buster Brown Shoes, you see an illustration of a boy and a dog, and the boy has a red hat and he’s winking at you. You know that these shoes are well made, and will withstand the rough and tumble antics of a kid.
ReMax has a hot air balloon. Their slogan or tagline is “Above the crowd” that tells you their service is far superior than the average real estate company. Can you name the real estate company whose agents don the gold jackets? I’m sure you can. Many big name real estate companies have a brand image, and they have been around a long time. People recognize them and trust them (maybe)!
And the Toys R Us toy store is so well known that many companies copy that backwards R, thinking it will be memorable and help their business. To me, it has become hackneyed – overused, and shows a lack of creativity, but the toy store has built their identity based on it and now they’re stuck with it. They are one example of a company that has been faltering. Could it be the economy or the backwards R?
Can you think of another business that has a very memorable brand image?
Businesses that have a brand image usually grow into massive empires, while businesses that do not have a brand image falter and sputter and die.
So, how do you develop a brand image?
Start by writing down a statement that says “who you are, what you do, who you do it for, and why it matters how it’s different than others in the marketplace.
Now, this may seem vague in how to develop a brand image, but it is a starting point.
After you have completed the statement, jot down five business personality traits to describe yourself, and five fun or personal things about who you are.
Distill it down into 1 or 2 sentences and then add your personality into it. You want to give your brand statement a human side. This step could be distilled to 160 characters, and used as your Twitter bio.
You want to create an attraction, and you make yourself attractive by being real. You want to be memorable so that when you call on a lead and say this is so and so from xyzMLMpower.com, people will automatically know who is calling them. Your brand image opens doors immediately. If you didn’t have a brand image, the contact would say something like, “who are you again?”
So, it is important to develop a brand image, and I love working with my team to develop their individual brand image, so they can stand heads and shoulders above the pack.
Find out more about my business, and let me help you develop your brand image, join me…
To your success!
PS: Leave a comment if this post gave you some insights into improving your brand image; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.