This specific word captivates your audience

Do you ever wonder if there are certain words that will impact your audience more than other words? Do you want to know what the more powerful words are so you can use them in your copywriting?

In his book, Words That Work, Dr. Frank Luntz lists 21 words or phrases for the 21st century. These words are based on core values and beliefs and are timeless.

The number one word for this century according to Dr. Luntz, is…



It is powerful because it has different meanings for each person. No matter what service or product you are associated with, the marketing campaign should suggest or encourage the target audience to imagine, which is in essence, “inviting them to take ownership of the product or service being sold – to make it their own.”

Knowing how much information to say is a balancing act. Saying too much undermines the imagination process – it becomes a spoon fed analogy like watching television or a movie. Saying too little does not give the audience enough information to put a picture together in their mind.

Allowing someone to imagine, is taking away all boundaries that separate people according to gender, class, age, religion, political affiliation, etc.

Imagination brings complex topics into simple terms because the one imagining brings it into their world for complete understanding.

I’ll end this post with some quotes using the word imagine. Think about how they can be associated with your network marketing business. More Words That Work by Dr. Luntz will be shared in a future post.

Can you imagine what I would do if I could do all I can? – Sun Tzu

What God intended for you goes far beyond anything you can imagine. – Oprah Winfrey

People can be more forgiving than you can imagine. But you have to forgive yourself. Let go of what’s bitter and move on. – Bill Cosby

The time to take counsel of your fears is before you make an important battle decision. That’s the time to listen to every fear you can imagine! When you have collected all the facts and fears and made your decision, turn off all your fears and go ahead! – George S. Patton

What we wish, we readily believe, and what we ourselves think, we imagine others think also. – Julius Caesar

All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose. – Brian Tracy

People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine. – Brian Tracy

Imagine your future!


To your success…




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Leave a comment if you found this post interesting in knowing the number one trigger word, “imagine”; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.


Image: Idea go /


  1. Terry Petrovick

    Copy writing is a skill that will pay you $10,000+/month. Imagine…how you will feel once you create a product that has demand…wow!

    I know first hand, I flunked college English 3 times. My grammar is still bad but I went on to earn over $20,000 / month with my marketing skills. How is that possible? I studied the Magic of Words.

    Great post Val!


    1. Juli Becker


      I’m continually amazed at how Network Marketers who have ‘failed’ in the traditional sense rise up and become exceptional Leaders in this industry once they learn the secret of copywriting. Your story is inspirational, to say the least!


  2. David Sharp

    Imagine your future, so very true and what a pity most people don’t know this. Great post Val and thinking about the word Imagine brings to mind one of my favourite songs by non other than John Lennon.

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  4. Juli Becker

    Val, I LOVE your quotes, especially this one: “All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose. – Brian Tracy”! I’m imaging my successful future right now! Thanks again for the inspiration! Juli

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