If you’re a blogger, how many times have you wondered if blogging for business really works?
As with any kind of internet marketing, there are a lot of variables to consider when you choose blogging to build your business.
I’ve been researching this quite a bit lately. I hear all kinds of arguments about which way is best. Some people blog every day, just for the sake of being consistent. They believe a daily post keeps you always moving forward in the eyes of the search engines.
Some people think length of post doesn’t matter. As long as you are posting daily, a 100 word post is sufficient. Others say a post should be 500-700 words long to catch the attention of the search engines, and give your content credibility.
Still others believe the opposite. They say that the only thing that matters is to use SEO to get ranked and increase your traffic. Starting with choosing the correct keywords and then implementing the proper syndicating tools will get the job done.
Blogging for Business is about getting your information in front of eyeballs.
If you are writing content, no matter how often, and you don’t have a large list of subscribers, you are putting a lot of content out there for nothing. You are wasting your time.
Let’s look at this. The Ray Higdon’s of the world are blogging daily. He gets over a million visitors to his blog every month. He has said that he doesn’t pay attention to keyword research and he doesn’t do much with reposting his content in multiple places. He picks his content by answering a question that new people in business might have, or something he learned from a book or seminar. He has a massive list. And, he emails that list with a link to his latest post, every single day. Those that love his content look forward to receiving his golden nuggets.
How did he build his massive list? By being successful at what he does, and developing a name for himself in the industry. Then, he has an opt-in on his website. People want to emulate what he does so they can be a success too, and they sign-up.
Here is another example. The Rob Fore’s of the world do not blog daily. Rob has been working his online business for about 18 months. To date, he has posted 149 times. That equates to about 2 posts per week or 8 per month. His business has exploded because he uses ninja SEO tactics to be sure his content is ranked on the first page of a Google search. Everything he writes about is on purpose to drive traffic, get leads, or generate CASH. He outsources some of the SEO methods, and uses third party tools to give him the edge he needs to stay on top.
His success in the industry has catapulted him to the top, and in doing this, his list now grows not only by having his content found in a search, but people are searching him out as well.
Now, Rob will tell you, SEO is everything. He has someone in his business, who writes a blog post everyday, and in over 500 posts, he has generated 15 leads, and made one sale. This guy was just posting willy nilly with no strategy in mind. And this illustrates Rob’s point completely about the importance of using SEO.
A few newcomers to the scene are Brian Cole, Mark Harbert and Frank J. Marino, the MLM Bluesman. Each are using methods similar to Rob Fore, and each are climbing the leaderboards quickly. Brian just announced he had 120 leads and 8 MLSP sign-ups in two days while he was traveling, and he really just started doing this in January of this year. Not too shabby for only a couple of months.
So, how do you do that?
You have to get your content in front of eyeballs.
I have come to the conclusion that posting everyday is not a requirement to building your business, especially if you have nothing of value to give your audience in terms of content.
Posting for the sake of posting does nothing.
If you are a heavy hitter in your business, and have made a name for yourself through efforts not associated with using the internet, then use the methods that Ray Higdon uses. If you are new or struggling, and can’t get any traction based on who you are, then use Rob Fore’s method.
Compliment either strategy by being active on Facebook, and Pinterest, so people start to know who you are. Becoming a household name is the name of the game if you want to get to the top, which is called branding (another post topic to come soon).
Either way, blogging for business can be a great way to stay connected with new and existing customers or team members.
To your success!
PS: Leave a comment if you’ve had positive experiences with blogging for business; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.