When you visit a blog, do you mentally evaluate whether it’s one of the best blogs you have seen, or one of the worst?
How often do you take the time to visit the about page when you go to a website?
You may be doing some comparison shopping for a specific piece of furniture, or you may be looking for a kayaking company that offers rentals by the hour or the day.
Maybe you are looking for an alternative in network marketing companies. You visit each website looking at not only the professionalism of the website, but you also peruse all the information you can find about the company. You go to the About page.
You want to know how long they have been in business, where they are headquartered, the background of the founders, the product they are selling, and the training and support they have in place for their distributors.
You have made up your mind, that this time you will do your due diligence before signing on the dotted line.
So what should you expect to find on an about page?
Let me give you some hints on how to create an effective about page for your blog…
First, you need to have a persuasive headline that emphasizes the benefits that you can give your visitor. What are the benefits the person can expect by working with you?
After the headline, you need to have a short introduction – just a paragraph or two at the most. The intro paragraph needs to be benefit rich. It needs to convey the message that your visitor can be assured that what you say you can do for them, is the truth. They want to know what you can give them, and how you and/or your website can help them. You want to make them bookmark your site, because it contains what they need and they will want to return to it in the future.
Do you know how many bookmarked sites I have? A lot!
When you create an effective About page for your blog…
You want to include social proof. The best choice is video testimonials, but still pictures of you with some notable people from the industry will do nicely.
You want to include some quotes. People you have worked with, leaders you associate with, and anyone else that you know or have helped in the past will make excellent testimonial quotes.
These testimonials will reassure your visitor that they can trust you and know they have found the right person to help them achieve their goals or give them solutions.
Continuing on how to create an effective About page for your blog…
Next, you want to tell your narrative. You want it to be a short story. You want your visitors to make a connection with you. They want to feel like they know you just by reading your story. They want to relate with you because of who you are, and your past struggles or triumphs.
If you have a hero story, this is the place to put it. A hero story is one where “you lost everything because you got caught up in the real estate bubble. You maxed out all your credit cards and was $50,000 in debt, and you had to live in the basement of your mom and dad’s house at the age of 38. You found your new lease on life through your network marketing company and you built a profitable online marketing business. Now look, you are #4 on the leaderboard of your company shooting for #1 in eight months.”
Now, all the stories and testimonials you put on this page, must absolutely be true. If you make it up, they WILL find out. And then you are finished! Bad news travels fast, and good news is grounded.
Last steps on how to create an effective About page for your blog…
Finally, you want to have a call to action. Ask them to sign up for your e-newsletter, or subscribe to a list for periodic updates, or ask them to look at a product you may be selling. This product is not your MLM product. You may have created an e-book or bootcamp that you are giving away or selling.
Another tip… add email sign-up forms throughout your page. Place one after sections 2 and 3, and one after the close.
Remember, you are selling benefits and solutions to your visitor, not features! Remember the story of the drill… You buy a drill to make a hole. Your customer wants a hole, so sell the hole, not the drill. They don’t care about the drill, they want to know if they can benefit from owning this product. They don’t care who can give them solutions to their problems, they just want to be sure they will get the solutions they need and that is how you benefit them!
Now you know how to create an effective About page for your blog… is yours ready?
PS: Leave a comment and add your two cents on how to have one of the best blogs; then SHARE, TWEET, LIKE and PIN this post, because your thoughts, actions, beliefs and questions are what give others permission to experience life.